These words all mean the same thing!
Client, customer and consumer are all words that businesses use to talk about people that buy their products.
Client is generally used for a more personal, individualised service. Lawyers, car salespeople and estate agents all use the word “client“.
- I’m currently dealing with a wealthy client who wants to enquire about VIP service.
Customer is a very general term used by most businesses and shops. Retailers and big stores would be the most common place to use this term.
- Our customers expect great quality of service and great prices.
Consumer is another more impersonal term for people that buy a product. Consumer is a term not only used by businesses but also organisations that study the trends in the population.
- We have seen that many consumers do not want to travel by train anymore, they prefer using their cars.
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